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Samsung NX30 – camera of the future?


Samsung NX30 is some camera! The hardware is definitely stellar but the software with touchscreen and WiFi and NFC and what not is equally 2014! Is Samsung trying to repeat its success in the mobile market with the cameras? Then it is a step in the right direction.

Compact point and shoot cameras are dying because of the smart phones and the category will be wiped out soon. Camera manufacturers were hoping that DSLRs will save them but now even they have started declining. There's a prediction that other than Canon, Nikon and Sony all other camera manufacturers will disappear and there's a reason why. Cameras on the phones are good enough to take photos of your party or a display in a mall and post it on Instagram or Facebook. But when it comes to taking real photos - photos that you will preserve and will look at when you are old - you still need a proper camera to do that. Things like low light performance, optical image stabilization, optical zoom, larger better quality sensors, fast shooting mode and some amount of control over how the shot will be taken are important features.

The problem is that the camera manufacturers so far have only concentrated on the camera hardware. More megapixels, more optical zoom, better lens and have completely neglected the software part which is becoming more and more important. Look at any top of the line camera today and the UI is still stuck in 1990s. Hardware is important but so is Software and it seems Samsung is the only manufacturer who is realizing it, may be because of their success in the mobile market - great hardware combined with great software makes a killer product. Apple knew it long back, Samsung understood it in time and now may be they are trying to bring it to the camera world. Other than the NX30 Samsung is coming up with Galaxy Camera 2 - the Android based camera, which means the Galaxy Camera 1 was a success. Interesting days are ahead in the camera world.
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